‘Joy Maa Kali’: PM’s letter signals BJP’s Bengal poll rebrand | Kolkata News
Kolkata: “Joy Maa Kali” —Prime Minister Narendra Modi’s letter sent out to Bengal voters ahead of assembly polls begins with this greeting, marking a deliberate shift in BJP’s political messaging as the party attempts to shed its “outsider” tag in the state.Until recently, BJP’s Bengal campaigns maintained “Jai Shree Ram” chants popular in northern and…
