Chennai: Create Medic Co, a Japan-based manufacturer of disposable medical devices with a focus on silicone-based products, has announced a three-pillar expansion strategy for India, citing the country as a strategic priority amid rapidly expanding healthcare infrastructure and rising demand for advanced medical solutions.“The large Indian healthcare infrastructure, globally renowned doctors, and strong purchasing power make the country a high-potential market,” said Osamu Imazawa, president of Create Medic Co, Japan.Firstly, the $90-million, Tokyo Stock Exchange-listed company has launched its first India sales office in Chennai, as its customer base has been expanding, signalling a shift from a distribution-led model to direct sales. Since 2017, it has sold its products through its distributor, Medi Nippon. However, the focus will remain on healthcare institutions, with no direct-to-consumer sales. It has been supplying PEG kits, gastrostomy replacement catheters, micro-catheter kits, and SB tubes for use in gastroenterology, endoscopy, and interventional procedures to leading hospitals and medical institutions.Secondly, the company aims to expand its presence across western, northern, and eastern regions of India, targeting revenue of Rs 20 crore in the near term and Rs 100 crore in the long term, supported by product innovation and nationwide expansion. “We aim to develop India-specific products in close collaboration with local physicians and build a strong supply network,” said Katsuhiko Yamane, president of Create Medic India. As a third step, it plans to establish a manufacturing unit in India with an outlay of Rs 100 crore to serve both domestic and international markets. It currently operates factories in Japan, China, and Vietnam.
